THE WITNESS / FILM

REEBOK / CAMPAIGN SPEC

DETROIT BRICK / FOOD SPEC

QUIET IN MY CHEST / MUSIC FILM

NEO / SPEC SPOT

THE CARTOGRAPHERS / DOCUMENTARY

PRODUCER / VISUAL DIRECTOR / CREATIVE STRATEGIST / ARTIST / AI SYSTEMS BUILDER

I LEAD WITH taste.

My work moves. I stay quiet.

Restraint. Memory. Systems. Finish.

One Emmy. A shelf of nominations. Twenty years producing for Comcast, Disney, BuzzFeed, ATTN:, and Tastemade. One operating principle: human taste leads, AI extends.

Proof before pitch.

EMMY AWARD

Outstanding Children's Programming · Well Versed / Nickelodeon

TWO EMMY NOMINATIONS

Including What Am I Eating? and additional series recognition

JAMES BEARD NOMINATION

Street Somm · Tastemade

TRIBECA X AWARD

Girls Room · Dove × Lena Waithe

MULTIPLE TELLY AND SOCIAL MEDIA AWARDS

Branded, digital, and social video excellence

Motion Creative Strategy Bootcamp certificate — MOTION / CREATIVE STRATEGY BOOTCAMP

Curious Refuge AI Advertising certificate — CURIOUS REFUGE / AI ADVERTISING

CURRENT LATEST DROP Chapter 8: The Apex Predator Is Here / signed copies available WRITING Taste, culture, AI systems, and human creativity / on Substack

Twenty years of broadcast record.

EMMY WINNER

Well Versed

Nickelodeon · Paramount+ · Outstanding Children's Programming

EMMY NOMINEE

What Am I Eating?

MAX · Food storytelling at series scale

TRIBECA X WINNER

Girls Room

Dove × ATTN: · Written by Lena Waithe

JAMES BEARD NOMINEE

Street Somm

Tastemade · Wine culture, street level

32-EPISODE ORDER

Dish It Out

Prime Video · Talent-led food series at streaming scale

DOCUMENTARY

On Call

Prime Video · Documentary series

Also: Worth It / BuzzFeed Unsolved / Quinta Vs. Everything / Hunted / The New Green Book / Undeniable / Worth The Hype

FULL FILMOGRAPHY

AI isn't a tool. It's a market.

AI handed everyone the same speed and the same polish. When execution gets that cheap, it stops being worth anything. What's left is a flood of competent, fast, forgettable work, and a market that can't tell anyone apart. In that market you're one of two things: differentiated, or prey.

Speed is table stakes now. Taste is the only moat left.

Original signal

Seeing something the pattern-matching machine can't, because it doesn't exist yet. You create it first.

Creative judgment

Anyone can generate a thousand options. Knowing which one is right, and why, is the skill that doesn't commoditize.

iii

The human advantage

Speed levels everyone. Judgment compounds. The creators who win are the ones who decide, not the ones who produce fastest.

"Originality isn't about being different for the sake of it. It's about seeing something the pattern-matching machine can't see, because you have to create it first."
CHAPTER 8 / AI IN THE FIELD: THE BUILDERS BLUEPRINT

THE BOOK

AI in the Field / Chapter 8

"The Apex Predator Is Here." When speed and polish become common, taste, originality, and production judgment become the moat.

Order signed copy

The Creative Source Code

A director's treatment for building original work in the age of AI: source library, taste filter, storyboard grid, quality gate.

Click Here to Learn More

PRODUCTION & CONSULTING

SelectivTaste LLC

Production and consulting for premium content, cinematic storytelling, and practical workflow systems built for brands, teams, and creators.

Visit SelectivTaste

THE ENGINE

TasteAmplified

A publishing engine turning research, direction, generation, and review into a repeatable content workflow.

Inquire

The counter-archive is the spine.

Original worlds, characters, and rewritten histories. Every visual authored, protected, and provenance-tracked.

SCENE / CHARACTER MYTH The Saint of Black Leather A close portrait where skin, leather, feathers, and cathedral shadow collapse into one surface. The restraint is the power; he does not perform mythology because the frame has already crowned him.

SCENE / VERMEER REIMAGINED The Mystery Claims the Palace Inspired by Girl with a Pearl Earring, Johannes Vermeer's world-famous Dutch Golden Age masterpiece from around 1665. The girl's identity remains a mystery, so I imagined the moment mystery becomes agency: a quiet power shift inside a court built to look past her.

SCENE / COUNTER-ARCHIVE PORTRAIT Pictures and Progress The most photographed American of his century, given the one plate the century couldn't make. He theorized this image before it was possible.

SCENE / COMMERCIAL WORLD The Performance Temple The commercial frame is built like a shrine: vehicle, uniform, concrete, and scale all pointed toward control. It shows how product work can carry story without losing the sell.

SCENE / BEAUTY EDITORIAL, FROM A 10-FRAME STUDY The Veiled Study A beauty study with the lights almost off. What remains when you take the shine away is the face.

SCENE / FINE ART, SIGNED CANVAS Portrait of a Republic Oil remembers what photographs were never allowed to see. The signature is the argument.

SCENE / SACRED FASHION The Lotus Procession A fashion image with ritual pace: the leaf becomes a parasol, the path becomes runway, and the temple becomes memory. Beauty is treated as climate, etiquette, and direction.

SCENE / ACTION MYTH She Outruns the Storm Momentum as costume. The storm is just the backdrop she was issued.

Every visual is authored.

Authored, protected, and provenance-tracked: sealed derivatives, embedded rights metadata, originals never shipped.

FULL PORTFOLIO

The chapter names the threat.
The Creative Source Code turns it into a system.
And when your team needs the judgment inside the process,
that is where I come in.

One message gets you to the right room.